See Allo

Spitzer, Harry, author

Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz

Harper & Row, 1982

Buku Teks

Boyd, Harper W., Jr., author

Promotion: a behavioral view

Prentice-Hall, 1967

Buku Teks

Brannen, William H.

Advertising and sales promotion / William H. Brannen

Prentice-Hall, 1983

Buku Teks

Belch, George F., author

Advertising and promotion

McGraw-Hill, Irwin, 2001

Buku Teks

Barban, Arnold M., author

Readings in advertising and promotion strategy

Richard D. Irwin, 1968

Buku Teks

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