Spitzer, Harry, author
Inside retail sales promotion and advertising
Harper and Row, 1982
Buku Teks
Brannen, William H., author
Advertising and sales promotion
Prentice-Hall, 1983
Buku Teks
Spilsbury, Sallie
Guide to Advertising and sales Promotion Law/ Sallie Spilsbury
Cavendish Publishing Limited, 1998
Buku Teks
Belch, George F., author
Advertising and promotion
McGraw-Hill, Irwin, 2001
Buku Teks
advertising and promotion
2009
Buku Teks
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