Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
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