See Allo

Sutherland, Max, author

Advertising and the mind of the consumer: what works, what doesn't, and why

Allen and Unwin, 2000

Buku Teks

Roman, Kenneth

How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas

St. Martin's Press , 1976

Buku Teks

Sutherland, Max, author

Advertising and the mind of the consumer

PPM, 2004

Buku Teks

White, Roderick, author

Advertising : what it is and how to do it

McGraw-Hill, 1980

Buku Teks

White, Roderick, author

Advertising : what it is and how to do it

McGraw-Hill, 1993

Buku Teks

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