Fletcher, Alan D., author
Fundamentals of advertising research
Grid Publishing, 1983
 Buku Teks
Fletcher, Alan D., author
Fundamentals of advertising research
Wadsworth , 1987
 Buku Teks
Wilmshurst, John, author
The fundamentals of advertising
Redwood Press, 1985
 Buku Teks
Smith, George Horsley, author
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
 Buku Teks
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