Lewis, Herschell Gordon, author
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Lewis, Herschell Gordon, author
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Bennie, Michael, author
How to ...do your advertising
Elex Media Komputindo, 1996
 Buku Teks
White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1993
 Buku Teks
White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1980
 Buku Teks
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