See Allo

Advertising research : the internet, consumer behavior and strategy

edited by George Zinkhan

American Marketing Association, 2000

Buku Teks

Peter, J. Paul, author

Consumer behavior and marketing strategy

McGraw-Hill, 1999

Buku Teks

Howard, John A., author

Consumer behavior in marketing strategy

Prentice-Hall, 1989

Buku Teks

Peter, J. Paul, author

Consumer behavior and marketing strategy

Mc Graw-Hill, 2001

Buku Teks

Hawkins, Del I., author

Consumer behavior: building marketing strategy

McGraw-Hill, 2004

Buku Teks

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