The Online advertising playbook : proven strategies and tested tactics from the advertising research foundation
by Joseph Plummer [and others]
John Wiley & Sons, 2007
 Buku Teks
Caples, John, author
Tested advertising methods
Prentice-Hall, 1974
 Buku Teks
Fletcher, Alan D., author
Fundamentals of advertising research
Grid Publishing, 1983
 Buku Teks
Fletcher, Alan D., author
Fundamentals of advertising research
Wadsworth , 1987
 Buku Teks
Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
 Buku Teks
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