See Allo

Wilmshurst, John, author

The fundamentals of advertising

Redwood Press, 1985

Buku Teks

Fletcher, Alan D., author

Fundamentals of advertising research

Grid Publishing, 1983

Buku Teks

Fletcher, Alan D., author

Fundamentals of advertising research

Wadsworth , 1987

Buku Teks

Hotchkiss, George Burton, author

Alexander Hamilton Institute , 1961

Buku Teks

Wells, William D., author

Prentice-Hall, 2000

Buku Teks

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