Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks
Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 1992
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Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 1995
 Buku Teks
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