Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
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Aaker, David A., author
Marketing research
John Wiley & Sons, 2000
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Crisp, Richard D., author
Marketing research
McGraw-Hill, 1957
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Kinnear, Thomas C., 1943-, author
Marketing research : an applied approach
McGraw-Hill, 1991
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Kinnear, Thomas C., 1943-, author
Marketing research : an applied approach
McGraw-Hill, 1996
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