Busch, H. Ted
The making of a television commercial: what television advertising is all about/ H.Ted Busch
Macmillan, 1980
 Buku Teks
Harahap, Atiqa Khaneef, author
Hiperrealitas hero dalam pembentukan perilaku konsumsi pada anak : studi semiotika pada iklan televisi produk anak = Hiperreality hero in the formation of consumption behavior in children : semiotic study on television advertising of children products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Asaf Antariksa Riyanto, author
Kolonisasi ruang publik pemilu studi kasus iklan politik partai di televisi pada pemilu legislatif 2014 = Colonization of public sphere a case study of party political advertising on television in the 2014 legisative election / Asaf Antariksa Riyanto
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Cosmas Gatot Haryono, author
Komodifikasi pekerja televisi di Indonesia (Studi Ekonomi Politik Media Tentang Praktek Komodifikasi Pekerja Dalam Produksi Program Siaran Televisi Di Indonesia) = Commodification Of Television Labor In Indonesia (The Political Economic of Media Research on Television Program Production in Indonesia Television Industry)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia , 2018
 UI - Disertasi Membership
Ivan Oktafianto, author
Representasi Maskulinitas Pada Produk Minuman Energi Dalam Iklan Televisi (Analisis Semiotika Pada Iklan Televisi Extra Joss Versi Laki) = Representation of Masculinity in Energy Drink Products in Television Advertising (Semiotic Analysis of Television Ads "Extra Joss versi laki")
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
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