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Zaltman, Gerald, author

How Customers think: essential insights into the mind of the market/ Gerald Zaltman

Harvard Business School Press, 2003

Buku Teks

Sarahwenda Martinus, author

Bagaimana konsep dari lingkungan fisik berpengaruh terhadap perilaku konsumen? apakah lingkungan fisik akan memberikan perbedaan terhadap konsumen baru dan konsumen tetap? = How does servicescape influence customer behavior? will the servicescape have a different effect on new Versus repeat customers?

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Makalah dan Kertas Kerja

Almukantar Fikriansyah, author

Kreativitas iklan pada masa pandemi COVID-19 dan pengaruhnya terhadap niat pembelian dimediasi oleh emosi positif: studi kasus: iklan Gojek = Ad creativity in COVID-19 pandemic and how it affects purchase intention mediated by positive emotion: case study: Gojek advertisement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Whitman, Drew Eric, author

BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers

McGraw-Hill, 2015

Buku Teks

Deepraj Kaur, author

Peran kepuasan konsumen dan disconfirmation dalam hubungan antara brand affect dan brand loyalty pada konsumen lansia = The role of older customers satisfaction and disconfirmation in the relationship between brand affect and brand loyalty

2017

UI - Tesis (Membership)

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