Yoshino, Michael Y., author
The Japanese marketing system adaptations and innovations
The MIT Press, 1971
 Buku Teks
Yoshino, Michael Y., author
The Japanese marketing system : adaptations and innovations
MIT Press, 1979
 Buku Teks
Johansson, Johny K., author
Cara pemasaran ala Jepang = the Japanese way of marketing
Gramedia Pustaka Utama , 1998
 Buku Teks
Clark, Peter, author
Organizational innovations
Sage, 2003
 Buku Teks
Rogers, Everett M., author
Diffusion of innovations
Free Press, 1969
 Buku Teks
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