Weinberger, Marc G.
Effective radio advertising / Marc G. Weinberger, Leland Campbell, Beth Brody
Lexington Books, 1994
 Buku Teks
Norris, James S., author
Advertising
Prentice-Hall, 1980
 Buku Teks
Weilbacher, William M.
Cases in advertising / William M. Weilbacher
Macmillan, 1981
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Adams, Charles F.
Common sense in advertising / Charles F. Adams
McGraw-Hill, 1965
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Nicosia, Francesco M.
Advertising, management, and society : a business point of view / Francesco M. Nicosia
McGraw-Hill, 1974
 Buku Teks
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