Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
 Buku Teks
Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
 Buku Teks
Quelsch, John A., author
Sales promotion management
Prentice-Hall, 1989
 Buku Teks
Najwan Haikal Nazari, author
Analisis Pengimplementasian Marketing Mix 4P (Product, Price, Place, Promotion) pada Perusahaan Jago Coffee untuk Meningkatkan Penjualan = Analysis of the Implementation of the Marketing Mix 4P (Product, Price, Place, Promotion) at the Jago Coffee Company to Increase Sales
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Rizqi Adi Pradana, author
Analisa sales promotion pada komunikasi pemasaran terpadu Go-Jek = Analysis of Go-Jek`s Integrated Marketing Sales Promotion
2016
 UI - Makalah dan Kertas Kerja
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