Russ, Frederick A., author
Marketing/ Frederick A Russ and Charles A Kirkpatrick
Little, Brown & Co., 1982
 Buku Teks
Kirkpatrick, Charles A., author
Business/ Charles A. Kirkpatrick and Frederick A. Russ.
Science Research Associates , 1974
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
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Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
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