Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Planning the future strategy of your business
edited by Edward C. Bursk and Dan H. Fenn
McGraw-Hill , 1956
 Buku Teks
Halford, D.R.C., author
Business planning a practical guide for management
Pan Books, 1971
 Buku Teks
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