See Allo

Barban, Arnold M., author

Readings in advertising and promotion strategy

Richard D. Irwin, 1968

Buku Teks

Belch, George F., author

Advertising and promotion

McGraw-Hill, Irwin, 2001

Buku Teks

Rossiter, John R., author

Advertising communications and promotion management

Irwin/McGraw-Hiil, 1996

Buku Teks

Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Irwin, 1993

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2009

Buku Teks

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