Simmons, Robert E
Communication campaign managemenent
Longmann, 1990
Buku Teks
Salzman, Jason
Making the news : a guide for nonprofits and activists / Jason Salzman
Westview Press, 1998
Buku Teks
Luck, David J.
Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.
Prentice-Hall, 1979
Buku Teks
Lehmann, Donald R., author
Analysis for marketing planning
McGraw-Hill, 2005
Buku Teks
Barrie, Donald S., author
Directions in managing construction : a critical look at present and future industry practices, problems, and policies
John Wiley & Sons, 1991
Buku Teks
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