Marketing readings: an enrichment of concepts/ Terry T. Ball... (et al.)
Waveland Press, 1979
Buku Teks
Marketing / Roger A. Kerin...[et al.]
McGraw-Hill, 2002
Buku Teks
Hise, Richard T., author
Basic marketing : concepts and decisions
Winthrop, 1979
Buku Teks
Grether, E.T.
Marketing and public policy / E.T. Grether
Prentice-Hall, 1966
Buku Teks
Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
Buku Teks
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