Blackwell, Roger D., author
From mind to market=dari pikiran ke pasar: menemukan kembali rantai penawaran eceran/ Roger D. Blackwell; penerjemah M. Samosir
Elex Media Komputindo, 1999
 Buku Teks
Melia Surghani, author
Profil konsumen terhadap faktor yang mempengaruhi keputusan pembelian perhiasan bros dan kalung terbuat dari logam selain emas = Profile of consumers towards factors affecting jewelry purchase decision of brooch and necklace made from metals besides gold
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Annisa Hidayati Pertiwi, author
Pengaruh kongruensi citra diri terhadap preferensi merek H & M (studi pada pengunjung H M Grand Indonesia) = The effect of self image congruence on H&M s brand preference (study of Grand Indonesia HMm's visitors)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Orisya Syam Milanti, author
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Kicky Rezza Gustyaningrum, auhtor
Efektivitas product placement pada video musik dari perspektif familiarity of brand dan judgment of fit = Effectiveness of product placement in music video from the perspective of familiarity of brand and judgment of fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
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