Buskirk, Richard Hobart, 1927-, author
Principles of marketing : the management view
Holt Rinehart, 1961
 Buku Teks
Buskirk, Richard Hobart, 1927-, author
Principles of marketing : the management view
Holt Rinehart, 1970
 Buku Teks
Lovelock, Christopher H., author
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
Enis, Ben M., author
Marketing principles : the management process
Goodyear, 1974
 Buku Teks
Randall, Geoffrey, author
Principles of marketing
Routledge, 1993
 Buku Teks
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