Simamora, Bilson, author
ReMarketing for business recovery : sebuah pendekatan riset
Gramedia Pustaka Utama, 2001
 Buku Teks
Brierty, Edward G., author
Business marketing
Prentice-Hall, 1998
 Buku Teks
Ninendya Meistarusti, author
Analisis strategi business-to-business (B2B) pada divisi wholesale service PT Telkom Indonesia = Analysis of business to business (B2B) strategy in the wholesale service division of PT Telkom Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tugas Akhir
Goldstein, Beth, author
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need
McGraw-Hill, 2007
 Buku Teks
Eppstian Syah As`ari, author
Evaluasi strategi komunikasi pemasaran dalam merintis bisnis undangan pernikahan online kartun: studi kasus undangan pernikahan online Vidiyan.com = Evaluation of marketing communications strategy in wedding invitation online business start up : case study Vidiyan.com online business cartooons wedding invitations
2012
 UI - Tesis Open
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