Lancaster, Greoff, author
Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing
Crest, 2001
 Buku Teks
McDaniel, Carl, author
Introduction to marketing
South Western Cengage Learning, 2013
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Armstrong, Gary M., author
Marketing: an introduction
Prentice-Hall, 2005
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Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
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Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks
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