Lancaster, Greoff, author
Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing
Crest, 2001
 Buku Teks
McDaniel, Carl, author
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks
Armstrong, Gary (Gary M.), author
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks
Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
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Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks
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