Lehmann, Donald R., author
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
BPI Irwin, 1988
 Buku Teks
Amanda Edina, author
Perencanaan strategi komunikasi pemasaran terpadu PanadolĀ® Patch 2012 'Just Patch it!' = Integrated marketing communications strategy planning PanadolĀ® Patch 2012 'Just Patch it!'
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi Open
Annisa Ayuningtyas, author
Program Perencanaan Komunikasi Pemasaran Terpadu "SilverQueen Let's Santai" 2012 = Integrated Marketing Communication Planning "SilverQueen Let's Santai" 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Adria Devius Tiono, author
A Marketing planto relaunch energen milkuit back into market
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Dian Karina Paramita, author
The Anaysis of Marketing Strategy for Pt Asuransi X SME Takaful Product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis Open
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