See Allo

McCarthy, E. Jerome, author

Essentials of marketing

Irwin, 1988

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Still, Richard R., author

Essentials of marketing

Prentice-Hall, 1966

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McDaniel, Carl, author

Marketing essentials

South Western Cengage Learning, 2012

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Perreault, William D., author

Essentials of marketing : a marketing strategy planning approach

McGraw-Hill, 2015

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Hoffman, K. Douglas

Essentials of services marketing

Harcourt College Publishers, 2002

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