Pitts, Robert A., author
Strategic management: building and sustaining competitive advantage
South-Western College Publishing, 2000
 Buku Teks
Porter, Michael E., author
Competitive advantage : creating and sustaining superior performance
The Free Press , 1985
 Buku Teks
David, Fred R.
Strategic management : a competitive advantage approach
Pearson, 2017
 Buku Teks
David, Fred R.
Strategic management : a competitive advantage approach, concepts and cases
Pearson, 2017
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Gamble, John, author
Essentials of strategic management : the quest for competitive advantage
McGraw-Hill , 2015
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