See Allo

Dommermuth, William P.

PWS-Kent, 1989

Buku Teks

Quelsch, John A.

Sales promotion management/ John A. Quelch

Prentice-Hall, 1989

Buku Teks

Petersen, Christian

Sales promotion in postmodern marketing/ Christian Peterson

Gower, 1994

Buku Teks

Rapp, Stan, author

MaxiMarketing: the new direction in advertising, promotion, and marketing strategy

McGraw-Hill , 1987

Buku Teks

Nickels, William G.

Marketing communications and promotion

Grid, INC , 1976

Buku Teks

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