Marcus, Burton H., author
Marketing analysis and decision making
Little, Brown, 1979
 Buku Teks
Brown, F.E., author
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks
Cox, Eli P., author
Marketing research : information for decision making
Harper & Row, 1979
 Buku Teks
Hamburg, Morris, author
Statistical analysis for decision making
Harcourt Brace Jovanovich, Pub., 1991
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Decision Making: Approaches and Analysis
edited by Anthony G. McGrew
Manchester University Press, 1985
 Buku Teks
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