Assael, Henry
Consumer behavior and marketing action
Kent Publishing Company, 1984
Buku Teks
Howard, John A., author
Consumer behavior in marketing strategy
Prentice-Hall, 1989
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Assael, Henry
Consumer behavior and marketing action
Buku Teks
Assael, Henry
COnsumer behavior and marketing action
Buku Teks
Britt, Steuart Henderson, author
Marketing management and administrative action
McGraw-Hill , 1968
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