Belch, George F., author
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks
Barban, Arnold M., author
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks
Belch, George E., author
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
 Buku Teks
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