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Amin Widjaja Tunggal, author

Brand management

Harvarindo, 2005

Buku Teks

Aisyah, author

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi Membership

Rahmi Attika Karinaputri, author

Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand

Fakultas Ilmu Administrasi Universitas Indonesia, 2015

UI - Skripsi Membership

Ike Yulianti S, author

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008

UI - Skripsi Open

Aprilizayanti Putri, author

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008

UI - Skripsi Open

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