Lockett, David M.
Building your advertising business : a complete guide to boost your billings / David M. Lockett
NTC Business Books, 1989
 Buku Teks
Ahuja, B. N., author
Public relations and advertising
Surjeet Publications, 1990
 Buku Teks
Spitzer, Harry, author
Inside retail sales promotion and advertising
Harper and Row, 1982
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Belch, George E., author
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
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Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2007
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