Lockett, David M.
Building your advertising business : a complete guide to boost your billings / David M. Lockett
NTC Business Books, 1989
 Buku Teks
Ahuja, B. N., author
Public relations and advertising
Surjeet Publications, 1990
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2007
 Buku Teks
Belch, George E., author
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
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Spitzer, Harry, author
Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz
Harper & Row, 1982
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