Aaker, David A., author
Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name
Mitra Utama, 1997
 Buku Teks
Aaker, David A., author
Brand leadership
Free Press , 2000
 Buku Teks
Rhadinal Fahmi, author
Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Annisa Nabila Kusuma Wardhani, author
Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Muhammad Adjie, author
Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
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