Rouse, William B., author
John Wiley & Sons, 1980
Buku Teks
Kotler, Philip, author
Prentice Hall International, 1991
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1991
Buku Teks
Pearce, John A., author
Irwin/McGraw-Hill, 2000
Buku Teks
Pearce, John A., author
McGraw-Hill, 2009
Buku Teks