The rule of reader participation in the brand-building process of Gadis Magazine
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Skripsi (Membership)
Chita Febrigiatika, author
Analisis peta positioning merek notebook dikalangan mahasiswa Universitas Indonesia dengan menggunakan metode attribute rating dan correspondence analysis
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
Bernadette Ayu Chandra Dewi, author
Dampak brand familiarity dan confidence terhadap purchase intention konsumen studi kasus : inovasi baru "Tongolan Magicap" rice cooker cosmos
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Skripsi (Membership)
Giang Huynh : Jonathan A.J. Wilson
Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
 Artikel Jurnal
Indrajid Nurmukti, author
Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
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