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Hennie Marianie, author

Penggambaran pola konsumsi dan karakteristik konsumen pada penyanyi "X" dikaitkan denagn teori experiential marketing

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003

UI - Skripsi (Membership)

Arivia Tri Dara Yuliestiana, author

Analisis pengaruh experiential marketing terhadap kepuasan konsumen (studi pada THE GOODS CAFE) = The effect of experiential marketing on customer satisfaction (study in THE GOODS CAFE)

Fakultas Ilmu Administrasi Universitas Indonesia, 2014

UI - Skripsi (Membership)

Geraldin Christina, author

Pengaruh experiential marketing dan persepsi kemudahan penggunaan terhadap kepuasan dan niat beli konsumen dalam konsep value co-creation pada website gravira = The effect of experiential marketing and perceived ease of use towards customer satisfaction and purchase intention in the concept of value co-creation on gravira website / Geraldin Christina

2014

UI - Skripsi (Membership)

Resky Oktavia, author

Pengaruh Customer Engagement terhadap Behavioral Intention Konsumen pada Staycation dalam Perspektif Experiential Marketing dengan Dimoderatori Health Risk dan Financial Risk = The Influence of Customer Engagement in Customers’s Behavioral Intention on Staycation: The Experiential Marketing Perspective Moderated by Health Risk And Financial Risk.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Addam Zein, auhtor

Ekplorasi terhadap experiential marketing pada JKT48 = Eksploring experiential marketing of JKT48

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Makalah dan Kertas Kerja

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