Rewoldt, Stewart H., author
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
 Buku Teks
Guiltinan, Joseph P., author
Cases in marketing management
McGraw-Hill, 1991
 Buku Teks
Komaruddin Sastradipoera, author
Menejemen marketing : suatu pendekatan ramuan marketing
Kappa-Sigma, 2003
 Buku Teks
Peter, J. Paul, author
Marketing management : knowledge and skills
McGraw-Hill, 2004
 Buku Teks
Guiltinan, Joseph P., author
Marketing management strategies and programs
McGraw-Hill, 1985
 Buku Teks
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