Payne, Andrian
The Essence of services marketing pemasaran jasa=Ten essence of service marketing/ Adrian Payne; penerjemah Fandy Tjiptono
Andi, 1993
 Buku Teks
Payne, Adrian, author
The essence of services marketing = pemasaran jasa / Adrian Payne; penerjemah Fandy Tjiptono
Andi, , 2003
 Buku Teks
Lovelock, Christopher H., author
Pemasaran jasa manusia teknologi strategi perspektif indonesia = Services marketing
Erlangga, 2011
 Buku Teks
Yazid, author
Pemasaran jasa : konsep dan implementasi / Yazid
Ekonisia FE UII, 2008
 Buku Teks
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Pearson Education , 2011
 Buku Teks
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