Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
 Buku Teks
McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
 Buku Teks
Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
 Buku Teks
Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
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McCarthy, E. Jerome, author
Essentials of marketing
Irwin, 1988
 Buku Teks
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