Dunn, S. Watson
Advertising its role in modern marketing
 Buku Teks
Schwartz, Harry, author
China an introduction to China its role in the modern world and its importance for the future
Atheneum, 1965
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi (Membership)
Kirkpatrick, C.A., author
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Smith, George Horsley, author
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
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