Duncan, Tom, author
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Duncan, Tom, author
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Shimp, Terence A., author
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
 Buku Teks
Randy Saputra, author
Proposal promosi dan periklanan produk: film Ada Apa Dengan Rangga? Abstrak= Proposal of product promotion and advertising: film Ada Apa Dengan Rangga?
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Belch, George F., author
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks
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