Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
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Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
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Still, Richard R.
Sales management decisions, strategies and cases / Richard R Still
Prentice-Hall, 1988
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McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
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Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
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