Priemer, August B., author
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
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Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
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Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
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Surmanek, Jim, author
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
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Gesker, Ronald D., author
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
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