Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
 Buku Teks
Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erlbaum Associates, 2005
 Buku Teks
Anisa Mifrohatun Fathiyah, author
Pengaruh electronic word of mouth (e-WOM) terhadap minat beli konsumen: studi pada online review di situs Zomato.com = The effect of electronic word of mouth (e-WOM) towards consumer's purchase intention: a study on online review in Zomato.com
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Ahmad Zulfahmi, author
Perspektif Konsumen terhadap Online Behavioral Advertising (OBA): Integrasi Persuasion Knowledge Model(PKM) dan Protection Motivation Theory (PMT) = Consumer Perspective on Online Behavioral Advertising (OBA): Integration of Persuasion Knowledge Model (PKM) and Protection Motivation Theory (PMT)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021
 UI - Tesis Membership
Muhammad Dhani Fadhlilah, author
Analisis pengaruh elemen-elemen movie marketing mix dan karakter kepribadian extraversion terhadap perilaku konsumen film avengers: infinity war dalam melakukan electronic word of mouth di media sosial = Analysing the effect of movie marketing mix elements and extraversion character on consumer behavior of avengers: infinity war movie in doing electronic word of mouth on social media
2019
 UI - Skripsi Membership
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