How to think like the world's greatest marketing minds
McGraw-Hill, [date of publication not identified]
 Buku Teks
Smith, Daniel, author
How to think like bill gates.
Michael O'Mara Books Limited, 2015
 Buku Teks
Bearden, William O., author
Marketing ; principles & perspectives
McGraw-Hill, 2001
 Buku Teks
Bearden, William O., author
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
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Myers, John G., author
Marketing research and knowledge development : an assessment for marketing management
Prentice-Hall, 1980
 Buku Teks
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