Yoan Ferino, author
Riset pemasaran dalam perencanaan strategi pemasaran produk baru : studi kasus produk teh dalam kemasam merek X = Marketing research in build the marketing strategy plan for new product : case study ready consumption tea product with brand X
Fakultas Teknik Universitas Indonesia, 2005
 UI - Skripsi Membership
Honomichl, Jack J., author
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
 Buku Teks
Nia Yurista, author
Evaluasi penerapan relationship marketing pada pemasaran produk premium studi kasus pt garuda mataram motor audi indonesia = Evaluation of relationship marketing on premium product marketing study case pt garuda mataram motor audi indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Malhotra, Naro, author
Riset pemasaran : pendekatan terapan = Marketing research: an applied orientation
Indeks, 2010
 Buku Teks
Malhotra, Naresh K., author
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
 Buku Teks
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