McKenna, Regis
Dianxi cheng jin = the regis touch: million dollar advice from America's top marketing consultant
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
 Buku Teks
Lazer, William, author
Youshi xing xiao = marketing 2000 and beyond = 優勢行銷 / William Lazer, penerjemah Xuhua Zhou
Tian Xia Wen Hua, 1994
 Buku Teks
McKenna, Regis
The Regis touch: million-Dollar advice from america's top marketing consultant / Regis McKenna
Addison-Wesley, 1985
 Buku Teks
Kotler, Philip, author
Marketing insights from A to Z : 80 konsep yang harus dipahami oleh setipa manajer = Marketing insights from A to Z : 80 concepts every manager needs to know
Erlangga, 2003
 Buku Teks
Lovelock, Christopher H., author
Services marketing
Prentice-Hall, 1960
 Buku Teks
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