Lazer, William
Youshi xing xiao = marketing 2000 and beyond = 優勢行銷 / William Lazer, penerjemah Xuhua Zhou
Tian Xia Wen Hua, 1994
 Buku Teks
McKenna, Regis
Dianxi cheng jin = the regis touch: million dollar advice from America's top marketing consultant
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
 Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
 Buku Teks
Trump, Ross M.
Essentials of marketing management / Ross M. Trump, Martin L. Bell, William Emory, Charles Leon Lapp, and others
Houghton Mifflin , 1966
 Buku Teks
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
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