Schultz, Don E.
Strategic advertising campaigns / Don F. Schultz, Dennis Martin, William P. Brown
NTC. Business Books, 1987
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
White, Roderick, author
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick, author
Advertising
McGraww-Hill , 2000
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
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